{"id":17060,"date":"2022-10-17T11:43:13","date_gmt":"2022-10-17T09:43:13","guid":{"rendered":"https:\/\/staging.synesthesiagroup.com\/?post_type=case-study&#038;p=17060"},"modified":"2025-03-10T12:28:25","modified_gmt":"2025-03-10T11:28:25","slug":"sim-maranello","status":"publish","type":"case-study","link":"https:\/\/staging.synesthesiagroup.com\/en\/case-study\/sim-maranello\/","title":{"rendered":"SIM Maranello"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light has-custom-content-position is-position-bottom-left hero-case\" style=\"min-height:636px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1131\" class=\"wp-block-cover__image-background wp-image-17065\" alt=\"SIM Maranello\" src=\"https:\/\/staging.synesthesiagroup.com\/wp-content\/uploads\/2022\/10\/case-study_Web_App_Mastersim-maranello-1-scaled.jpg\" style=\"object-position:61% 31%\" data-object-fit=\"cover\" data-object-position=\"61% 31%\" srcset=\"https:\/\/staging.synesthesiagroup.com\/wp-content\/uploads\/2022\/10\/case-study_Web_App_Mastersim-maranello-1-scaled.jpg 2560w, https:\/\/staging.synesthesiagroup.com\/wp-content\/uploads\/2022\/10\/case-study_Web_App_Mastersim-maranello-1-1600x707.jpg 1600w, https:\/\/staging.synesthesiagroup.com\/wp-content\/uploads\/2022\/10\/case-study_Web_App_Mastersim-maranello-1-600x265.jpg 600w, https:\/\/staging.synesthesiagroup.com\/wp-content\/uploads\/2022\/10\/case-study_Web_App_Mastersim-maranello-1-1280x565.jpg 1280w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"wp-block-heading has-t-2-font-size\" id=\"h-sim-maranello\">SIM Maranello<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#707070;font-style:normal;font-weight:100\">Website, Digital Marketing<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Year<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#707070;font-style:normal\">2021-2022<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Category<\/strong><\/p>\n\n\n<p class=\"has-text-color has-t-4-font-size\" style=\"color:#707070;font-style:normal;font-weight:100;\">\nDigital Marketing, Social media, Branding<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>Technology<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#707070;font-style:normal;font-weight:100\">Various<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Client<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons btn-absolute is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><lottie-player src=\"https:\/\/staging.synesthesiagroup.com\/wp-content\/themes\/synesthesia\/inc\/cta.json\" background=\"transparent\" speed=\"1\" loop autoplay><\/lottie-player><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/staging.synesthesiagroup.com\/en\/contacts\/\">CONTACT US TO REALIZE YOUR PROJECT<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group hero-btn-mobile is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>To realize your project<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><lottie-player src=\"https:\/\/staging.synesthesiagroup.com\/wp-content\/themes\/synesthesia\/inc\/cta.json\" background=\"transparent\" speed=\"1\" loop autoplay><\/lottie-player><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/staging.synesthesiagroup.com\/en\/contacts\/\">CONTACT US<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:95px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:95px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group z-2 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1158\" height=\"680\" src=\"https:\/\/staging.synesthesiagroup.com\/wp-content\/uploads\/2022\/10\/sim-maranello-01.jpg\" alt=\"Simulatore SIM Maranello\" class=\"wp-image-17067\" srcset=\"https:\/\/staging.synesthesiagroup.com\/wp-content\/uploads\/2022\/10\/sim-maranello-01.jpg 1158w, https:\/\/staging.synesthesiagroup.com\/wp-content\/uploads\/2022\/10\/sim-maranello-01-600x352.jpg 600w\" sizes=\"auto, (max-width: 1158px) 100vw, 1158px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1158\" height=\"680\" src=\"https:\/\/staging.synesthesiagroup.com\/wp-content\/uploads\/2022\/10\/sim-maranello-02.jpg\" alt=\"simulatore\" class=\"wp-image-17069\" srcset=\"https:\/\/staging.synesthesiagroup.com\/wp-content\/uploads\/2022\/10\/sim-maranello-02.jpg 1158w, https:\/\/staging.synesthesiagroup.com\/wp-content\/uploads\/2022\/10\/sim-maranello-02-600x352.jpg 600w\" sizes=\"auto, (max-width: 1158px) 100vw, 1158px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-how-it-all-started\"><strong>How it all started<\/strong><\/h3>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#383838\"><strong>SIM<\/strong> is based in Maranello in an exclusive and cutting-edge space to offer its clients a unique and unforgettable driving simulation experience.<br>Technology, expertise, and advanced solutions are just some of the essential ingredients in SIM Maranello&#8217;s products.<\/p>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#383838\"> Starting with the basic solution, SIM can create a custom driving simulator tailored to the specific needs of its audience.<br>With extensive experience in the automotive sector and competitive sports, SIM Maranello\u2019s technicians are capable of creating unique products.<\/p>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#383838\"><strong>SIM Racing Skill Trainer<\/strong> is the most advanced solution, offering the highest level of driving simulation for <strong>eSports<\/strong> and <strong>Sim Racing<\/strong> enthusiasts and professionals.<\/p>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#383838\">Thanks to highly performant and realistic devices, which can also be used for corporate or private events and training sessions, SIM delivers an engaging and unforgettable driving experience.<\/p>\n\n\n\n<p class=\"is-style-roboto has-text-color has-t-4-font-size wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\">Synesthesia was chosen to achieve goals related to <strong>brand<\/strong> positioning, <strong>lead<\/strong> generation, and organic <strong>traffic<\/strong> and user results through SIM\u2019s <strong>social channels<\/strong>.<br><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-the-solution\"><strong><strong>The solution<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\">To achieve the brand\u2019s objectives, Synesthesia handled:<\/p>\n\n\n\n<ul style=\"color:#383838;font-style:normal;font-weight:100\" class=\"wp-block-list has-text-color\">\n<li>Creation of communication strategies, writing and content creation for the social media of SIM Maranello<\/li>\n\n\n\n<li>Managing three social media channels (<a href=\"https:\/\/www.instagram.com\/sim_maranello\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Instagram<\/strong><\/a>, <a href=\"https:\/\/www.linkedin.com\/company\/sim-maranello\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>, and <a href=\"https:\/\/www.youtube.com\/channel\/UCbzQwZ5qs6k7u52h7TJuDjA\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>YouTube<\/strong><\/a>).<\/li>\n\n\n\n<li>Creation of social media campaigns with lead generation objective<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"756\" height=\"579\" src=\"https:\/\/staging.synesthesiagroup.com\/wp-content\/uploads\/2022\/10\/sim-maranello_04.png\" alt=\"SIM Maranello post linkedin\" class=\"wp-image-17075\" srcset=\"https:\/\/staging.synesthesiagroup.com\/wp-content\/uploads\/2022\/10\/sim-maranello_04.png 756w, https:\/\/staging.synesthesiagroup.com\/wp-content\/uploads\/2022\/10\/sim-maranello_04-600x460.png 600w\" sizes=\"auto, (max-width: 756px) 100vw, 756px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n    <lottie-player src=\"https:\/\/staging.synesthesiagroup.com\/wp-content\/uploads\/2022\/02\/blob-giallo.json\" class=\"lottie\" background=\"transparent\" speed=\"1\" loop autoplay style=\"--lottie-top:auto;--lottie-right:0;--lottie-bottom:0;--lottie-left:auto;--lottie-transform:translate(50%, 0);--lottie-width:848px;--lottie-multiply:normal;--lottie-index:-1\"><\/lottie-player>\n<\/div>\n\n\n\n<div aria-hidden=\"true\" class=\"wp-block-fsb-flexible-spacer fsb-flexible-spacer\"><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--lg\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--md\" style=\"height:100px\"><\/div><div class=\"fsb-flexible-spacer__device fsb-flexible-spacer__device--sm\" style=\"height:50px\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column col-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-style-rounded-border\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"874\" src=\"https:\/\/staging.synesthesiagroup.com\/wp-content\/uploads\/2022\/10\/sim-maranello-03-1.jpg\" alt=\"immagine \" class=\"wp-image-17073\" srcset=\"https:\/\/staging.synesthesiagroup.com\/wp-content\/uploads\/2022\/10\/sim-maranello-03-1.jpg 760w, https:\/\/staging.synesthesiagroup.com\/wp-content\/uploads\/2022\/10\/sim-maranello-03-1-600x690.jpg 600w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<h3 class=\"wp-block-heading\" id=\"h-results\"><strong>Results<\/strong><\/h3>\n\n\n\n<p class=\"is-style-roboto has-text-color wp-block-paragraph\" style=\"color:#383838;font-style:normal;font-weight:100\">The project carried out by Synesthesia for SIM Maranello achieved significant results during the period of July 2021 to September 2022. Specifically:<\/p>\n\n\n\n<ul style=\"color:#383838;font-style:normal;font-weight:100\" class=\"wp-block-list has-text-color\">\n<li>327,666 total impressions across Instagram and LinkedIn.<\/li>\n\n\n\n<li>6,203 total interactions across Instagram and LinkedIn.<\/li>\n\n\n\n<li>An average <strong>LinkedIn<\/strong> engagement rate of 9.5%.<\/li>\n\n\n\n<li>Increased commercial inquiries from new markets and significant lead collection, including via Instagram.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-yellow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/staging.synesthesiagroup.com\/en\/contacts\/\">CONTACT US<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.maranellosim.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">GO TO WEB SITE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <section class=\"related-cases\">\n            <h2>Other projects digital marketing<\/h2>\n        <div class=\"d-flex justify-content-between\">\n            <div class=\"cases-list has-t-4-font-size fw-bold\">\n                <a href=\"https:\/\/staging.synesthesiagroup.com\/en\/case-study\/tirelli\/\">Tirelli<\/a><a href=\"https:\/\/staging.synesthesiagroup.com\/en\/case-study\/robin-wood\/\">Robin Wood<\/a><a href=\"https:\/\/staging.synesthesiagroup.com\/en\/case-study\/tedx-mirandola\/\">TEDx Mirandola<\/a>            <\/div>\n            <div>\n                <div class=\"wp-block-button is-style-under\">\n                    <a class=\"mt-0 text-uppercase has-black-color wp-block-button__link\" href=\"https:\/\/staging.synesthesiagroup.com\/chi-siamo\/portfolio\/?c=digital-marketing-en\">Discover all projects<\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"featured_media":17092,"template":"","meta":{"_acf_changed":false,"content-type":"","iawp_total_views":12,"_links_to":"","_links_to_target":""},"categoria-case":[2058,2064,2057],"class_list":["post-17060","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.3) - 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