{"id":6338,"date":"2020-10-20T09:20:12","date_gmt":"2020-10-20T07:20:12","guid":{"rendered":"https:\/\/staging.synesthesiagroup.com\/?p=6338"},"modified":"2022-07-21T16:39:22","modified_gmt":"2022-07-21T14:39:22","slug":"excellent-marketing-techniques-for-digital-events-part-1","status":"publish","type":"post","link":"https:\/\/staging.synesthesiagroup.com\/en\/synblog\/excellent-marketing-techniques-for-digital-events-part-1\/","title":{"rendered":"Excellent Marketing Techniques for Digital Events \/ Part 1"},"content":{"rendered":"\n
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20 October 2020<\/p>\n <\/div>\n

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As the event world explodes into digital, virtual and hybrid formats, it is more important than ever that your event marketing is on point: targeted, engaging, informative, and driving value for all stakeholders. <\/strong><\/p>\n<\/div>\n<\/div>\n\n\n <\/div>\n <\/section>\n\n\n\n\n

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By Lucy James, <\/strong>Event Marketing Manager at Synesthesia<\/p>\n\n\n\n

As the event world explodes into digital, virtual and hybrid formats<\/strong>, it is more important than ever that your event marketing is on point: targeted, engaging, informative, and driving value for all stakeholders. At Synesthesia<\/strong> we\u2019ve transformed some of our flagship events into digital versions (the droidcon Italy webinar series<\/strong><\/a>) and, we\u2019ve been refocusing our marketing efforts. We\u2019re still working on getting it really right but in the meantime here are our findings from research, experience and conversations with our partners on excellent marketing techniques for digital events<\/strong>.<\/p>\n\n\n\n

1) Refining Your Approach and Strategy<\/strong><\/em><\/h3>\n\n\n\n

The principles for organising virtual events are almost identical to running live events. We covered this in our article on running successful webinars<\/strong><\/a>. Similarly, the marketing strategy for your virtual event is very close to that for a live event. However, as the virtual events space is increasingly crowded – and who knows when that will change – it\u2019s really important to pay close attention to the basics and to the details, so that your event doesn\u2019t get clicked past. <\/p>\n\n\n\n